The marketing for the Coraline movie is so damned creative it makes my head hurt.
First, there were the 50 boxes that went out to the creative team's favorite bloggers. Wendy and Amy each got one.
There were the button faces you could make at the movie's website.
There were Coraline keys hanging on the outside of an abandoned building in Chicago.
Then there was this:
which I found on Neil Gaiman's blog.
What will they do next?
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ETA: I just came across this at disapprovingrabbits.com:
Caption: You kept the receipt, right?
