Warning: this is the geekiest post I have done. Proceed at your own risk.
Have you used Google trends? #2 son showed it to me last weekend, and we had a most excellent good time looking at trends. It measures the number of Google searches for whatever term you ask about. It also tracks what language was used and where the searcher's ISP was located, both by country and by city, and the number of news articles on the search subject.
Of course, my first search was for "knitting" (blue line), which I combined with a search for "crochet" (red line):
Sadly, a slight downward trend overall, but with happily predictable upswings in early winter/right before Christmas.
I did some more handwork searches. Needlepoint:
.
Crossstitch (the results were similar for cross stitch and crosstitch):
Downward trends everywhere I looked. I tried to think of a craft that might be in its ascendancy. How about quilting?
Nope.
Let's get out of the handwork category and look at other topics..
"Terrorism" and "terrorist":
That spike in mid-2005 was the coordinated terrorist attack on the London transit system.
"Economy":
I would call that an uptick rather than a trend, but it is too early to say for sure.
Okay, then we got a little silly.
"Christmas" and "Santa Claus", fairly predictable but still the downward trend:
How about "Xmas", for the typing-challenged?
That one spikes higher than correctly-spelled "Christmas". Weird.
This trend, for "taxes", I found a bit predictable:
People are searching in early February, when they get their 1099s and W-2s and first start thinking about taxes, and in mid-April, when personal income taxes are due. The news coverage about taxes seems to be on an upward trend in 2007 and 2008, however, perhaps because of the election.
What was particularly interesting to me about the "taxes" trend was that the #1 city for these searches was Minneapolis, MN. Why is that? No idea.
Now I started thinking really, really hard, trying to think of something that
might have an upward trend in searches. My only restriction was that it
had to be something that existed and had a sufficient volume of
searches in the entire 2004-2008 period so that it could have been
tracked throughout; thus, Wii and Palin were out.
Hmmm. Let's see. How about these? Yes!!
Distinct upward trends for both Apple and Blackberry, vs. distinct downward trend for Microsoft.
We tried "solar energy", "wind energy", "hybrid car", and "energy", but didn't see any definite upward trends. "E85" had some big spikes and a bit of an up trend. Here are some that may be on a up trend, albeit a slow one:
This one surprised me a little:
Searches on "cooking" had predictable spikes at Thanksgiving and Christmas every year, but with a definite upward trend since the real-estate market tanked last year and people started thinking about how to economize. That graph led us to the most spectacular upward trend we found, one which, surprisingly, seems to have started its big surge at the beginning of 2007 -- months before the housing market tubed:
* * * * *
Matthew wants me to show you what viral marketing looks like. So I will.
"Cheerleader toss" (hover your mouse over that link before you click on it to see the YouTube video):
"Whopper" (for one day late in 2007, Burger King stopped serving the Whopper, just to get some word-of-mouth going -- that's the essence of viral marketing):
(/geekiness)